by Paul,
on 5/30/2007.
how youtube will make money - and make apple tv as powerful as cable
from appleinsider:
What great programming? why would big studios or anyone else invest in this? Because the apple tv is beautifully aligned with rich families with disposable income, a target group that i imagine any advertiser would love to have access to. and therefore a studio would love to give those advertisers a vessel by which to influence us (er them, the apple tv owners.)
"Thousands" of videos will go live when the update appears in mid-June, but continuing work will see the entire YouTube catalog in Apple TV form sometime during the fall.Now all we need is youtube specific entertainment and since the apple tv is the most convenient, efficient way to watch these programs that otherwise must be viewed hunched over a laptop (or with intermittent blue screens on a windows media pc) the apple tv is the natural choice to watch this great programming.
What great programming? why would big studios or anyone else invest in this? Because the apple tv is beautifully aligned with rich families with disposable income, a target group that i imagine any advertiser would love to have access to. and therefore a studio would love to give those advertisers a vessel by which to influence us (er them, the apple tv owners.)









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